- Make sure your tone/voice is the same across all platforms
- Use an image/logo to make your brand visually identifiable
- Use a program like Hootsuite to put all your social media on "one screen"
- Personal accounts aren't always private - don't post things you wouldn't want your brand posting.
- Be conversational
- Don't tweet just your own content, but show you are a thought leader in your field by tweeting top content from others
- Combination of live tweeting and scheduled tweets
- Tweet at popular times - around 8 am, lunch time, and late afternoon/evening (most of the US population lives in the EST zone, plan accordingly)
- Use relevant hashtags (make sure the hashtag you want to use is being used for your intended purpose)
- Engage your followers - create lists to easily see what groups are tweeting and check your mentions regularly
- Profile - for your personal life
- Page - brand is communicating to fans
- Group - collaboration and interaction among fans (kind of like a virtual fan club meeting place)
- Put links in comments and not in the status (post will get more views)
- Posts from third parties (ie Hootesuite) get less views than posting directly to Facebook
- Quotes, questions, and images get the most interaction
- At least share your blog posts and +1 - increases search engine ranking
- I find it is easier to tag guest bloggers on G+ than to send them the link
- It's a professional network - keep it professional
- Post only your top content that would be of interest to your contacts (not general interest)
- It's like your resume - update it every 6 months and as needed for major milestones/accomplishments
- Great for visually inclined industries (food, fashion, home decor/projects)
- Be aware of copyright and fair use - when you pin something that is not your own ALWAYS add a comment.
- Pin from original source when possible