I would still love to hear why you read, so if you didn't participate in last week's discussion be sure to click over to it and let me know.
What do you think about New Adult?
We have children books, middle grades or juvenile literature, young adult and adult. Now a new target audience label has been "created" - New Adult. It is meant to be coming of age stories for 20 and 30 somethings. Many of themes are the same as those for older young adult, but with older characters facing more adult situations. According to Wikipedia, the term was first used in 2009 by St. Martin's Press.
I would argue that it isn't really a new target audience, just that more genres are targeting this audience. If you think of most chick-lit novels, they are coming of age stories and the characters are usually in their 20s or early 30s. They were quirky and made light of the stressful situations these new adults were facing - finding jobs, finding love, establishing themselves as adults.
So what do you think about New Adult? Do we need this "new" label? Have you read New Adult fiction? Are authors taking advantage of this "hot" market and mis-marketing their book?
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