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June 19, 2020

5 Tips for Authors to Promote during COVID-19


COVID-19 is going to be with us for a while and it might get worse before it gets better. How is an author suppose to promote their work during these uncertain times? PR by the Book offers 5 tips to help you get the word out about your book.

Pitch to media strategically

Despite the total saturation of the media, there are still ways that you can break through the noise with your pitches. People are looking for distractions from the scary hard news and many will spend extra time at home reading books, getting caught up on their wishlist of titles, so play to this need.

Engage with your fans on social media

People are spending much more time on social media. This creates an opportunity for social media promotions with lots of “lives” since people at home will be scrolling through Facebook, Twitter, and Instagram. 

Audit content that you have put out in the past

Most people have never heard of a social media audit. But, how can you know what content to post if you don’t know how your content is performing? Most social media platforms make it easy to look at metrics, so you shouldn’t have to spend too much time tracking down numbers. 

Once you know which types of content are performing the best, then you can tailor your future content and post more of what resonates with your audience. 

Take time to develop new content

When you have extra time on your hands – like now, one of the best things you can do is create content that you can release in the future. Consider breaking down your book’s major points into bite size pieces. You shouldn’t give away all your book’s secrets, but you can share important bits of information to entice readers into wanting more and positioning yourself as an authority in those areas.

Build out a content calendar

Once you have content ready to go, it’s best to organize it by using a content calendar. If you plan out what you are posting in advance, releasing content on a daily basis won’t be nearly as overwhelming. 


About the Author to Influencer Accelerator:  

Doing their part to promote a digital learning platform and community during this time of sheltering-in-place, PR by the Book has launched a DIY membership community for authors who don’t have the budget to hire a professional to take them from preparation through promotion on their book journey. The Author to Influencer Accelerator offers an ideal way for authors to tap into what they need during this time of quarantine. 



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