My number one tip for authors looking for reviews is to READ THE REVIEW POLICY before submitting a request.
Believe me I know how difficult and time consuming pitching books for reviews is (I used to do it for a publisher and then freelancing). But taking the time to read the review policy will benefit you in the long run.
Benefits to reading the review policy
- You won't waste your time pitching books to authors who have no interest in your book. Most reviewers list the genres they will and will not read. It is important to take note of what genres they don't read.
- Get your book featured on better blogs. Reviewers who have taken the time to think about and write a quality review policy typically run better blogs. It is one of those things that set more serious reviewers apart from the casual reader who writes reviews.
- Saves you time in the future. Once you vetted the blogs you won't have to again in the future. (Caveat: you should do at least a cursory review of blogs that you haven't worked with in a year as things do change). Take notes, set a spreadsheet, or whatever you use to keep organize as you go through blogs. In particular, pay attention to whether they are open to reviews at this time, what genres they do/don't read, and accepted formats. (You may also want to note if they offer guest posts or interviews.) If your current book doesn't fit them right now, you may write a book future that is right up their alley.
And let's face it I didn't write a review policy for my benefit alone because I much rather being reading. (And if you read my review policy I might just be reading your book!)
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